It’s Pleat, Stockholm
The team at H&M approached SHD to design the company's first venture into the food and beverage arena. Situated in the center of Stockholm's shopping district, It's Pleat offers a tranquil, cozy refuge from the retail environment. The bright, natural ease of the interior reflects the health-conscious menu, creating a comfortable space for city shoppers to take a moment, grab a coffee, and breathe. Based on the original Stockholm design, H&M is now expanding their cafe concept throughout Europe.
Vogue called It’s Pleat the “need-to-know” restaurant in Stockholm.